No doubt that the average consumer has a good reason to be a bit confused when it comes to frozen food.
Perhaps it is just a simple mis-understanding of how great a frozen food product can taste. A large reason for today’s manufactures delivering amazing quality and retaining nutritive values is due to a process called I.Q.F. or Individually Quick Frozen(1) . This process saves the integrity of whatever you are preparing exactly at the moment of freezing. Commercial fishing boats literally are floating manufacturing plants as some are equipped to process and freeze before they ever return to port. Being able to select one or a handful of berries for your smoothie is due to I.Q.F.. Otherwise you would have to chisel frozen fruit off a block, and that would definitely slow down service times.
Frozen does not mean un-fresh, it is quite the opposite. How you prepare and present this item is how your customers will perceive the quality of freshness, flavor and a return visit.
National burger chains have created empires on using frozen products. Yet when customers perception of frozen is flavorless they just need to return to their favorite QSR. There are obvious reasons why most operations do not buy raw potatoes for French Fries, because the advantage of quality, consistency and labor savings is unbeatable and your customers do not particularly care if it was frozen. What they want is real food, not fillers and consistency cooked to perfection every time…oh and a touch of hospitality wouldn’t hurt.
Food made from real ingredients that taste great, that’s what will make happy customers not gimmicks about never frozen…keep your food nutritious, delicious and safe.